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Search Engine Optimization
The purpose of optimizing your site is to increase your ranking in the search results (where does your site appear in Google results?). Major search engines rank sites according to a variety of factors that signal the site’s ability to provide info relevant for a search query.
Understanding how to create content that search engines respond to is the job of SEO professionals. There’s not a huge margin for error, either. Your business basically needs to be on the first page of the search results.
There’s a lot of competition for that first-page real estate. You’re unlikely to get there without help. This is where a professional SEO agency makes all the difference.